(September 27, 2010 – Los Angeles, CA) – Independent rap powerhouse Tech N9ne and his Strange Music cohorts have been scouring the country in search of tomorrow’s next big rap star… and they just found what they’ve been looking for. The Kansas City-based label just teamed up with Top Dawg Entertainment and Watts, California’s biggest hero JAY ROCK for a multi-record deal. “The opportunity to be a part of bringing the next wave of West Coast Hip Hop to the forefront is exciting to me,” says Strange Music CEO, Travis O’guin. “I immersed myself in that music growing up and it is definitely a part of who I am. I feel like Jay Rock is one of the artists really reviving that West Coast scene and I’m ecstatic that he, along with Top Dawg Entertainment are a part of the Strange Music family.”

Top Dawg Entertainment’s CEO, Dude Dawg, had this to say about the deal, “As a label, Strange has more to offer than most majors out there. Together, Strange and TDE joining forces will mean the best of both worlds for Jay Rock and other artists to come. With their top-to-bottom label machine and our street expertise, there’s no stopping us.”

JAY ROCK and TDE recently flew out to Strange’s Kansas City headquarters to seal the deal and XXL Magazine was on hand to capture all of the events of this historical day (link below). The highly respected Hip Hop magazine has been following JAY ROCK’s career closely. The “new breed of hustler” was featured on XXL’s April 2010 cover showcasing its list of the Freshman Class of 2010. Other media outlets have also taken note of JAY ROCK’S undeniable talent: MTV named JAY ROCK one of its Hottest Breakthrough MCs Of 2010.

JAY ROCK says of his new venture, “Man, I’m excited about this. Tech and Strange approached us once I became a free agent and we went to KC to see first-hand what we had been missing and saw why they’re the #1 independent rap label. The word had spread about me leaving Warner Bros. and I was getting offers left & right from majors wanting to sign me, but in the end, Dude Dawg and I had no doubts that Strange had the perfect situation for us."

And JAY ROCK is no stranger to Strange Music. On Sept. 15, he hit the road on “TECH N9NE’s Independent Grind Tour 2010” featuring some of the biggest names in independent Hip Hop, including E-40, Cash Money’s Glasses Malone and Strange Music cohorts Krizz Kaliko, Kutt Calhoun and Big Scoob. The tour will last six weeks and consists of 44 shows in 46 days.


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