MISHKA (J.K.LIVIN) ON TOUR SUPPORTING DONAVON FRANKENREITER

iTunes “Best New Artist” Mishka Takes to the Road in Support of “Talk About,” Joins Donavon Frankenreiter in July

Mishka Previews New Men’s Apparel Line from Surf-Culture Powerhouse O’Neill on New Tour

Named 2009’s “Best New Artist” by digital music leader iTunes, j.k. livin artist Mishka is taking to the road in support of his new album Talk About. Mishka will headline the Talk About tour through June, before joining Donavon Frankenreiter in July.

Mishka will also be celebrating a new partnership with surf-culture clothing giant, O’Neill, who made Mishka the face of their new eco-friendly apparel line, ECO’Neill. The ECO’Neill Men’s Collection, which will be available next spring, includes basic T-shirts, tank-tops and beanies developed with 100 percent organic cotton and board short fabrics made from recycled plastic bottles, among other items.

Mishka will be previewing the line during his 2010 tour in support of Talk About.He will also be a part of the creative design of upcoming styles for ECO’Neill and will be featured in advertising and marketing materials before the line hits stores.

Mishka’s 2009 release, Above the Bones, debuted at #1 on the Billboard Reggae Charts last February and was followed by an exhaustive world tour. Mishka then provided the soundtrack for summer with two features of his soulful island melodies: a music video for the title track, featuring the iconic Venice Beach Boardwalk, that premiered across the Yahoo! Entertainment network in June, and a selection by Starbucks Entertainment and iTunes for their music discovery program, “Pick of the Week,” that was available at Starbucks locations nationwide.

After a momentous 2009 which included an iTunes award, Starbucks feature, and #1 charting debut, it appears 2010 will push the bar even higher, as Talk About debuted at #1 on the iTunes Reggae chart, Mishka gears up for an expansive new tour, and his partnership with one of the leading surf-clothing manufacturers begins to blossom.

7/02/10 – St. Petersburg, FL @ Jannus Landing (w/ Donavon Frankenreiter)

7/04/10 – Jacksonville, FL @ Freebird Live (w/ Donavon Frankenreiter)

7/05/10 – Jacksonville, FL @ Freebird Live (w/ Donavon Frankenreiter)

7/06/10 – Isle of Palms, SC @ Windjammer (w/ Donavon Frankenreiter)

7/07/10 – Isle of Palms, SC @ Windjammer (w/ Donavon Frankenreiter)

7/10/10 – Towson, MD @ Recher Theatre (w/ Donavon Frankenreiter)

7/11/10 – Virginia Beach, VA @ Jewish Mother (w/ Donavon Frankenreiter)

7/12/10 – Dewey Beach, DE @ Bottle & Cork (w/ Donavon Frankenreiter)

7/13/10 – Wantagh, NY @ Mulcahy’s (w/ Donavon Frankenreiter)

7/14/10 – Asbury Park, NJ @ Stone Pony (w/ Donavon Frankenreiter)

7/16/10 – Amagansett, NY @ Stephen Talkhouse (w/ Donavon Frankenreiter)

7/17/10 – Montauk, NY @ Surf Lodge (w/ Donavon Frankenreiter)

7/19/10 – Wellfleet, MA @ The Beachcomber (w/ Donavon Frankenreiter)

Mishka “Talk About” (JKLR160 / 044003781276 / C11)

Mishka “Above The Bones” (JKLR150 / 899398002013 / C11)

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