Jason goes “Retro with Wrangler”
Wrangler®, Jason Aldean Launch New Style of Jean for a New Breed of Cowboy
Leader in Western Wear Features Aldean in National Marketing Campaign
GREENSBORO, N.C. (July 8, 2009) – The iconic American denim maker – Wrangler® Western Wear – today announced the launch of a new jean collection backed by popular country rock entertainer, Jason Aldean. Styled with fresh designs, updated fabrics, contemporary trim details, a lower rise and two fit options – boot cut and straight leg – the Wrangler Retro jean line is set to hit shelves in August. With the valued standards of the Wrangler brand, Wrangler Retro is built for the new cowboy who rocks his style with an attitude and can be found in western specialty stores nationwide.
As the exclusive spokesperson for the new Wrangler Retro jean collection and the face of the robust marketing campaign – including national television, print, radio and online advertising along with integrated in-store marketing support – Jason Aldean joins the Wrangler family with other top country music artists including the legendary King of Country Music George Strait. Like the Wrangler Retro collection itself, Aldean is rooted in tradition yet brings his own personal style to high-energy songs with a hard-driving country-rock beat and powerful, memorable lyrics.
Jason Aldean – Wide Open & More DVD (EV302789 / 801213027897/D14) & BLU RAY (EVBRD33339 /80121333998 / FD24) Available 8/25