FOR IMMEDIATE RELEASE
July 10, 2009
MOTLEY CRUE AND MONSTER ENERGY ADD ADDITIONAL STAGE TO CRUE FEST 2 –
TWICE AS MUCH ROCK, SAME PRICE
REV THEORY, CAVO, SHRAM AND 16 SECOND STARE ADDED TO CRUE FEST 2 ON THE MONSTER ENERGY STAGE
New York, NY (June 10, 2009) – Crüe Fest 2 announced a partnership with Monster Energy to add an additional stage at most dates on this year’s festival. The new Monster Energy Stage doubles the entertainment value at Crüe Fest 2 with five additional bands – Rev Theory, Cavo, Shram and 16 Second Stare plus one band chosen locally in select markets, showcasing the next generation of rock. With no change in ticket prices, rock fans will now see ten great rock bands for the price of one. For the cost of a Mötley Crüe concert, fans will see a day long rock festival with Mötley as the headliners. Crüe Fest 2 kicks off in Camden, NJ on July 19th with tickets available now at www.LiveNation.com.
Crüe Fest 2 stars Mötley Crüe with Godsmack, Theory of a Deadman, Drowning Pool and introduces Charm City Devils. The performances on the Monster Energy Stage will be staggered between the main stage acts creating a non-stop music event and adding to the overall festival atmosphere.
“It’s always been in our hearts to turn our fans onto new rock music. Another stage seems to be just what the doctor ordered for Crüe Fest 2 and gives loyal Crüe and rock fans more for their hard earned money. See ya there,” said Mötley Crüe’s Nikki Sixx, Mick Mars, Vince Neil and Tommy Lee.
Mötley Crüe manager Allen Kovac notes, “Mötley Crüe has always added value for their fans whether it be through their music, their merchandise or their stage production, it has served them well in their career.”
Local radio stations will chose the opening band in select tour markets where the Monster Energy Stage will play. For more information about each local area contest and the chance to open the Monster Energy Stage, including how to enter, please visit www.cruefest2.com.
Monster Energy has dedicated its brand to live music over the years as part of major National and International festivals, specialty concert tours and substantial one-offs, in both core sponsor and associate sponsor categories utilizing on-site activation through multiple avenues. The partnership with Crüe Fest 2 marks the first time Monster Energy will have a mobile stage dedicated entirely to their brand.
Monster Energy Stage will create a unique online community offering exclusive content from Crüe Fest 2 acts, in addition to the local bands. To kick off this opportunity, the anthem of Crüe Fest 2, Charm City Devils’ “Let’s Rock-N-Roll,” will be available as a free download. The new site is set to launch soon, visit www.monsterenergy.com for details.
“Mötley Crüe is such an iconic band with the most loyal fans in the world. In a time where it seems everything is being cut back, Mötley Crüe is giving more to its fans and at the same time giving up and coming bands exposure. Monster Energy is proud to be a part of the havoc that will be wreaked across the nation this summer,” says Brent Hamilton of Monster Energy.
About 16 Second Stare:
Tampa, FL based rockers 16 Second Stare (www.16secondstare.com) working with veteran producer/mixer Jeff Tomei (Smashing Pumpkins, Korn, and Jerry Cantrell), released their debut album “Red Carpet Material” in July 2009 through Mighty Loud Entertainment/ Universal/Fontana. In April 2009, Clear Channel Online gave the band the honored title of “Artist To Watch.” This past year, they’ve amped up their live performance itinerary to include performances in L.A., NYC, Tucson, El Paso and South By Southwest (SXSW) in Austin. In May, the band was part of the “16 Second Stare Gets Head Tour ‘09” with Brian “Head” Welch, the former lead guitarist of Korn. 16 Second Stare just announced that they will be performing at this year’s 2009 California Bike Week leading up to Love Ride 26 (http://www.loveride.org) on Saturday, October 24. The band is currently working on their highly anticipated sophomore album with new tracks titled “Misery”, “Amazing Grace”, “Eargazm”, “Complicated” and “Fire in the Hole.”
16 Second Stare – Red Carpet Material (MLE8014 / 893394001636 / c12) Available Now